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Cultural identity in this context can be defined as the identity or the feeling of belonging to a particular social group or ethic faction. Culture entails the fashion, foods, religions and activities particular people involve in. Language diversity is the existence of active multiple languages globally. With the world becoming a global village and English rapidly acquiring the status of a global language, many native lingoes and cultures are being phased out. Globalization entails cultural, political, and linguistic adjustments, which communities may accept to personify their culture and integrate it into the human race. It leads to the amalgamation of the globe and advocates for the breaking of cultural hurdles which has both positive and negative impacts. Language is the best means to acquisition of information, thus, language diversity can be termed as the key. It is feared that linguistic diversity is deteriorating, a fact that is attributed to the supremacy of English in our education systems.

Globalization of Culture

Accordingly, language defines who we are, where our language is directly linked to our culture and dictates how well we interact with the rest of the world. English as a language is the most widespread globally; it has influenced educational guidelines throughout the world. Many countries (developed and developing) view globalization as language proficiency and in this case, proficiency in English. It goes without saying that, English always is recognized as the official language of most nations. Globalization has always had a role in cultural identity. In today’s world, distinct cultures are facing extinction, with cultural identity being a problem faced by many a young generation today. With globalization comes liberated information, diversity in technology, faster modes of transportation, and a globalized market. This ultimately calls for a unified global culture and language. The spread of cultural contacts paves way for the introduction of new type of culture. Although globalization exhibits the picture of multiplicity, it involves cultural homogenization subjective to global equality of trade and industry activities and a movement of cultural products from the production zone to the marginalized sectors. Contact to cultural diversity has led to the introduction of multiculturalism and is a threat to the diversity of culture as it assimilates them. Others may view it as a positive effect as it sponsors global harmony and perception. A different view is that, with multiculturalism, there is no distinction made thus one is able to traverse several cultures through clothes, foods, music, sports, travel, and many more. With English language dominating the center stage of global languages, western corporations are producing and marketing products and services such as foods, clothes, and communication that affect other cultures. Availability of technologically improved cheap products has altered cultural identity within many communities worldwide. Local goods being produced by multinational corporations (enviably western) flood the world markets, and the developing countries goods have no niche. For example; with the production of cellular phones (with English commands), communication is being made easier and the culture of societal meetings being eradicated. Familiarizing oneself with the English language puts them on the platform where global market is concerned. The language has opened the opportunities for people to interact at a global level. The media has seen to it that people all over the world can keep in touch at the click of a button. With the widespread of crazes like the social networks and internet games, an ample number of cultures have been integrated. This has been aided by the widespread availability of internet which serves as tool in breaking cultural barriers. Studies show that approximately 50% of all internet traffic is in English. English has enabled occidentalization through the homogenization of language. Sporting events are a thing to reckon with as in the case of trendy examples of championship games, world cup, and Olympic Games.  This has been influenced by media, as about 40% of the global radio stations transmit in English and 35% of mails, cables and telexes are in English. As one flips through TV channels, a prominent feature is fights and vulgar languages, which unfortunately, young people are identifying with quite fast. As one culture receives pressure from other cultures it overlooks some of it practices and embraces others and slowly becomes transformed to something different, multiculturalism. A good example of cultural identity integration is clothes, where with the global marketing of designer clothes, every one want to be fashionable. For instance, someone in Asia could be shopping for designer suits from Italy while someone in America will be buying a Japanese kimono and someone in Africa the Indian sari all done through the English language. Denim jeans, an authentic American wear is a household wear globally, a perfect example of effects of English on cultural identity.

Linguistic Diversity

The global linguistic diversity is diminishing at an alarming rate. This is a fact that can be attributed to the fact that about 750 million people across the globe converse in English either as a second language, an official language,  or part of a slang. Statistics show that by now, almost half of the worlds’ languages are facing extinction. A dying out language is the one not being spoken by the children, while an extinct one is one that is no longer being spoken. By being marginalized from global political associations or being discriminated socially, most minor linguistic communities are discarding their native languages. As a result of trade, educational, and military influence, English is now the lingua franca in many communities. By treaty it is the official language for military communication. English language is also the formal language of many international organizations the likes of UN. 189 UN member countries were in 2001 asked to choose a language to use while communicating with foreign embassies. English was preferred by more than 120 countries, a clear picture of its global influence on linguistic diversity. As globalization takes root, a monolingual society which uses English is slowly being created, making linguistic death quite eminent. With the prospects of better jobs and good lifestyle in the western countries, immigrants both legal and illegal are learning English making their native language a minority or totally disintegrated. An example is of the Native Americans forced into a place where their language was not in use. On a world wide scale, most schools have embraced English as the language of use and as an effect, students become bilingual and slowly change sides. Learning institutions play a crucial part in determining if a language becomes extinct or not. Generally, scholarly articles are being published in English. It is believed, according to Li, that more people are likely to read an article if published in English than some other language. Li further explains that formal schooling uses a degenerative technique on other lingoes, “it teaches children details about English at the expense of their mother tongues”.  As most people believe that bilingualism may confuse a child and deter their cognitive development, most parents choose not to speak to their children using their native language. The languages simply are not transferred to the next generation. Scientific, economical or any other articles published using native languages may go unread. With the evolution of scientific discoveries, it would be a gigantic task to translate findings into minor languages as fast as they get published, a prospect that forces people to use English at the expense of their languages. In her article “languages are disappearing” Rebecca indicates that “English has run unbridled. People want to converse in English because it is the language of advertisement, movies, music, and a key instrument in business success”. Technological inventions of the Twentieth century borrowed from English speaking nation’s aid in dispersing the language across the globe whereas other languages are fading out. Though globalization could be viewed as a leeway for the swelling of other languages, it is not, but is courtesy of being overshadowed by English, which leads to their assimilation, imposition by English, and even extinction. 


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Irish is an example of a native language that is being phased out by English. The influx of English speaking immigrants has aided in the alteration of the countries’ history and the way it has urbanized in relation to the economies of English speaking nations. Irish was forced to use English under the English law after the English invasion. Even after independence, it still retained English as an official language as it helped policy makers to communicate effectively with the outside world. It is feared that English could nurture an elite monolingual class, who are more familiar with it and who in their attitudes hold an indifferent opinion on native lingoes. It is possible for those who speak English to be more opened to economical, social, and cultural opportunities as compared to those who do not. English is seen as a language that levels ethics, but does exactly the opposite with prospects. Business men who are not familiar with English are likely to lose opportunities for growth in the global market. English is viewed by most as a way of liberalization, a window of prospect to the world. It enhances trade opportunities, but furthers exploitation of culture. It comes with cultural, linguistic, and political diversity but intimidates native cultures. In the face of all these, it would be correct to conclude that English is a global formal language that is slowly phasing out minor lingoes. Communication is a vital tool for development and with globalization comes the call for the use of English in the global market, which leads to the emergence a multiculturalism, consequently, diminishing cultural identity.